Because it's all about the madponies, yo.
No idea what's going on? That's ok. I blame the other Thoth.
Madponies, as best as any of us can recall, was content-free context. It was whatever it needed to be, in the moment. It was one of those words that, applied properly, could stop a room. You'd either seem much more connected and important, or everyone would decide you were a moron. Consider it a charisma-based stat roll: +4 from CHA, 6 points in Madponies, that's 1d20+10, right? Ouch. Critical fail, anyway. You're walking home from coffee, tonight.